Mastering the media

How to Build Authentic, Impactful Communication That Cuts Through the Noise

We live in a world where it’s very difficult to avoid constant and widespread exposure to media. Our access to news and views through traditional information channels has been amplified by the rise of digital and social platforms, whose ‘always-on’ format ensures that there is never any downtime in the news cycle.

Staying on course with your communications can seem tricky when you’re travelling at speed, but the most foundational of road rules still apply. Whether you’re communicating as an individual or as an organisation, your audience is much more likely to join you on your journey if you are communicating with them in a manner that feels authentic, transparent and well-informed.

At Sayso, we believe that building and maintaining a successful media presence is about so much more than knowing how to deliver a well-polished performance (although we can certainly help you with that). If you’re ready to elevate your media skills from merely good to genuinely great, here’s how we can help.

What is Media Training?

Media training provides a hands-on learning environment in which you can practice and refine your interview and oratory skills in a safe space. The team at Sayso are experts in creating tailored programmes to suit your specific needs, challenges, strengths and weaknesses, equipping you with the skills you need to interact with the media in a strategic and effective way. We will typically cover key areas such as:

·         How to identify and deliver key messages clearly and effectively

·         How to handle challenging questions or interactions

·         How to make the most of every media opportunity

·         How to maintain your composure during interviews

·         How to tailor your response depending on the media platform

Why is Media Training Important?

Sayso’s customised media training workshops focus on how to develop and articulate your stories. We will teach you how to refine your presentation techniques, help you to build confidence in handling even the trickiest questions, and share our expertise in managing crisis communications.

The hands-on experience you gain during one of our media training sessions may include:

·         Working your key messages into the conversation in an interview format

·         Developing responses to common questions

·         Learning and practising how to anticipate and respond to hardball questions

·         Projecting empathy and accountability

·         How to bring your authenticity to the conversations

By practising  your messages in simulated media scenarios, and receiving constructive feedback to refine your delivery, we will help you to maximise  opportunities with impactful, authentic and positive reputational messages that resonate with customers and stakeholders, ultimately determining how you are perceived.

My Team Has Already Been Through Media Training – Why Would We Need More?

That’s great news, because it means you already understand and appreciate how valuable media training can be. And even the most experienced spokespeople can benefit from regular opportunities to refresh and hone their skills, especially as technological innovations change the way news is gathered, presented and consumed. Many of our clients have found immense value in our media training far beyond the interview environment: in team meetings, at speaking engagements, during board meetings and even in social settings.

Why Sayso?

The Sayso team contains a diverse collection of skills and expertise across a variety of sectors: journalism, crisis management, marketing, digital/video news creation and more – we’ve basically assembled the communications equivalent of the Avengers! We work with a broad spectrum of clients in Aotearoa and Australia, from boutique start-ups to multinational household brands, and we can help you to master every communications setting, from the boardroom to the 6 pm news.

Our media training offers you a means to tap into all this expertise, preparing you to handle interviews, navigate crises, and engage audiences – all with a touch of signature Sayso finesse. Why leave your public image to chance, when we can equip you with the skills to turn your media interactions into powerful assets? If you want to be clear in your media approach, we can help you to Sayso.